History of the Woods-N-Water News

The Woods-N-Water News is a family owned outdoor publication which has grown to ‘Michigan’s Premier Outdoor Publication.’ In 1985, looking to expand, a small staff sold advertising for a 16-page tabloid to be inserted in the family’s local newspaper the Tri-City Times, based in Imlay City, Michigan. The fledgling outdoor newspaper seemed to be enjoyed by the local outdoor enthusiasts and advertisers, so the staff continued to produced the monthly insert they named the Woods-N-Water News.
Today, the 16-page tabloid has grown into a 160-page full color outdoor publication, with over 30 outdoor writers and photographers contributing each month. Its circulation and readership has soared to over 20,000 subscribers, 2,500 newsstand locations throughout Michigan, northern Ohio and Indiana.

The Woods-N-Water News is recognized as Michigan’s largest outdoor publication, with an average page count of 150-plus pages and 100,000 readers each month. Some of Michigan’s very best outdoor writers and photographers consistently contribute to the Woods-N-Water News each month. Most publications have little more than a dozen stories in each issue, the Woods-N-Water News consistently publishes over 60 stories with full color photos in each issue.

Over the years the Woods-N-Water News has managed to keep the advertising cost affordable for our many advertising customers. And the WNW News gets them results, with many success stories of our customers selling anything from bows and guns, to real estate and puppies. The magazine’s popularity offers advertisers a cost effective and powerful vehicle to get their message to Michigan outdoorsmen.

In 1986 the Woods-N-Water News staff decided to sponsor their own fall sportsmen’s outdoor trade show, the Woods-N-Water News Outdoor Weekend. Each September, the weekend after Labor Day, thousands of people have been visiting Imlay City Fairgrounds and the Outdoor Weekend. Over the past 25 years the Outdoor Weekend, has grown to over 15,000 visitors and 200 exhibitors.