Ice Fishing–Feel The Jig, Know The Bites…

Stop trying to feel bites!   by Mark Strand December 01, 2014 At the heart of the ice fishing system Dave Genz pioneered is the belief that we can fish through the ice with the same approach we use in open water. This mindset changed everything about the sport,...

Essential modern ice-fishing basics

Just Getting Started Or Seasoned Veteran… If you’re just getting started in ice fishing, or still wondering whether it could be for you, there’s never been a better time to discover this amazing sport. The modern way is much different from...

Master the Genz “Pounding Presentation”

No Bigger Impact On Ice-Fishing Success… No other presentation style has had a bigger impact on ice-fishing success, and every ice angler should know how to use it. In nature, fish eat prey items that swim and dance. In nature, prey items move with realism,...